The Secret Tour

Can a mobile tour encourage visitors to relate to art through doing, not passive listening?
Museum gallery educators lead tours that encourage visitors to relate to art through actions. We collaborated in a six week sprint to create this disruptive experiential mobile tour.

Project:
A Lean UX mobile museum tour
Client:
Getty Museum, LA, CA
Team:
Getty Museum Gallery Educators, Digital strategist Emily Lytle-Painter
My Role:
UX Design, Usability Testing, Development, Graphic Design

inspired by visitors in the gallery

A working group of gallery educators, with combined experience of decades creating and delivering fine art tours, workshopped the concept for this project.

The educators hoped to translate the best of their work on experiential art tours to a mobile tour visitors could do themselves. This would mean asking visitors to engage in a kinetic or active way with art, instead of explaining the artwork to them in a dry, scholarly way.

The group spent months expertly crafting the content of the tour. They ideated activities, chose artworks, and thought through the tour pathway through physical space.

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